Let us invite you to an exciting tour of the Norma factory! In this unique film, we show the complete production process of a rifle cartridge. As never seen before, you can now follow 120 years of manufacturing experience from a crude brass cup to a finished premium product that promises outstanding performance, shot after shot. Get an inside look at where craftsmanship meets modern technology − in a world of finely tuned production processes that have been developed here in Åmotfors, Sweden since 1902. Endless woods and Lakeland, untouched wilderness – this is Sweden, our home country.